Corporate Culture: It Either Underpins (or Undermines) Your Corporate Brand

2011年08月24日 86840次浏览
by Derek Irvine
企业文化对于企业的发展至关重要,因为它即可以加强你的企业品牌,也可以毁掉你的企业品牌。
You create and reinforce your culture every day with the employee behaviors, actions and attitudes you recognize and reward.
Last week I wrote about IABC research that found “creating a new culture or work environment (33 per cent) was the most important goal identified by survey respondents.”
Ian Buckingham gave a thought

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