耐克的品牌效应已经成为全球品牌效应成功的典范，尽管后来又很多企业纷纷仿效，但是耐克的品牌效应为公司带来的巨大利益仍然是很多公司无法匹敌的，那么，品牌优势的建立是否对于企业的招聘品牌的建立能有所帮助呢？本文将讲述品牌与企业核心价值观对于高端人才的吸引力。
Mention Nike to anyone in the world and the company's ubiquitous swoosh logo instantly comes to mind, likely followed by images of Tiger Woods and Michael Jordan in their respective moments of sports glory. Through years of successful ad campaigns, celebrity pitch people,