在最近的一项研究中，只有14％的顾客推特发送到一个品牌收到答复。这就像没有拿起电话时，客户来电，或更糟的是，挂。
In a recent study, only 14% of customer tweets sent to a brand received a response. That is like not picking up the phone when a customer calls, or worse, hanging up on them.
Brands everywhere are missing an opportunity to use the power of social in the way it was intended. This reality is underscored by another study that showed 50% of pe