当谈到聘请人才，大多数公司过分强调赔偿竞争力，够不上他们的文化品牌。他们可能有华丽的职业生涯网站，并吸引其他候选人的材料，但这些是通用的，反映不了该公司独特的文化。
Remember the Yugo? Yugos were cars built in the old Yugoslavia, in the 1980s. They were sold solely based on their low price. More than 100,000 cars were sold in an eight-year span, but their poor quality and service resulted in zero buyer retention.
When it comes to hiring talent, most companies place too much em