Do Agencies Really Need ‘Thought Leaders’?

2013年04月16日 64221次浏览
Leave it to the agency world to come up with new titles. The latest — if not a title, at least a job role — is “thought leader.” This nebulous role consists of everything from penning essays on the future of consumer behavior to judging awards shows. To many outsiders, and quite a few inside agencies, it’s little more than going to conferences, vigorous tweeting and a
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